Step 4 - Set The RIGHT Price.
There are really only two things that sell ANY home: PRICE and MARKET EXPOSURE. As mentioned above, you will get the best possible marketing exposure for your home if it is listed with Pacifica West Properties. This leaves only price to be determined.

Your Pacifica West agent will provide you with a Competitive Market Analysis (CMA) to determine the true worth of your home based not only on active listings in your area, but more importantly, the price that similar properties have actually sold for. Remember, our offices have been actively and continually involved in Santa Monica real estate for over 30 years. We search Santa Monica and the Westside market every day to analyze new and sold listings. In short, WE KNOW OUR MARKET. We will expertly provide comparable properties and recommend the most likely selling price and time frame for your home.

Furthermore, we at Pacifica West Properties provide our clients with a detailed estimate of all of the costs associated with the sale and what "net" amount the Seller should get from the transaction.

> 5. Disclose, Disclose, Disclose . . .
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